NFC & Audience Tracking

So you have all the boxes ticked for the conference and you have all your delegates registered but where are they going? What has made them come to the conference? What can you improve on to get more delegates and more sponsorship. Indoor localisation allows you to track your audience through the function space. Find the hotspots, allow your delegates to find your experts and have great data to show your sponsors for what they did well and what can be improved. If you want to get a bigger budget next year you need the data to show what works.