VR and AR
Virtual reality and augmented reality are newcomers into the event space. Although AV has always strove to create a fantasy space, it cannot do it as well as virtual. Samsung and Oculus rift have allowed the consumer to live in these worlds through gaming and it’s time more events embraced this technology. You can show your products virtually without the need to transport the audience there. Factory tours can be achieved within a conference room. It is much easier now to use augmented reality to show new ideas via an ipad or smartphone by creating touch points throughout a space giving the delegate the information about that area without having to ask. Showing sponsorship in different areas reminding the audience of product or new showcase that is coming up.